Monsoon Joe, Inc. – Branding

Monsoon Joe, Inc., is a company that operates in the Information Technology and Services industry. This project is an excellent example of a client giving the perfect amount of feedback and giving me space to be creative. The client requested a “unique” character described as a "techy-looking, surfer, tough guy” to be the persona for their company. I began doodling characters, refining - landing on the final unique branding and character design.