Red Ventures (Education) – Core Design System

Red Ventures has 100+ education-related domain names in its Higher Education brand portfolio, with nearly 40 brands and products connected to EDU’s Core Design System. My role – I joined the EDU team in 2021, taking over ownership of the Core Design System, which was a complete mess and unusable as a Figma asset library. Since, I’ve built a comprehensive collection of reusable components, defined guidelines, and organized an asset library to ensure consistency and efficiency in designing and developing products.

The EDU Core Design System consists of core guidelines, components, and product-specific components, enabling the team to publish to multiple brand sites while maintaining functional consistency. The core guidelines form the visual foundation, including typography styles, color palettes, buttons, forms, navigation patterns, and layout grids. These guidelines ensure a unified visual language across both the core and various product components. Product components fall under the same umbrella of core guidelines – allowing the various product teams to work independently, publishing into the system while maintaining overall coherence.