Chewna - The Original Tuna Flavored Gum

Chewna began as a package design experiment. The assignment was to invent an unappealing product and create an attractive/believable package for it.

The success of the package design among my peers led to the creation of chewna.com several years later as a graduate interactive design project. The goal was to build a fun interface, while furthering the believability of the product, by adding product information, and a brief fictitious history.