Coca-Cola Igniter – Concept Book

The Coca-Cola Igniter team was formed to explore ways to introduce beverages into new foreign markets. The team held a series of brainstorming sessions consisting of theme-based branding exploration, such as environmental, product-pairing, commuter-focused, app design, and giveaways.  

After twelve sessions, the team provided me with 125 short (and vague) concept statements (for example, "Coca-Cola themed birthday party" – "Traffic jam give-away for commuters" – "Holiday gift pack"). The concept statements were completely up to my creative interpretation to illustrate. Once finalized, I designed a book to showcase all of the concept illustrations for the team to distribute. The concept books were (and are still being) used to "ignite" conversations among sales associates across the globe.